Our research group is made up of leaders in their field, who have a broad background and experience in the research field across several industrial sectors. Our scientists have combined expertise in:

“Market Science Consulting and Business Tracking”
CHAID Analysis
Question One Sample Text
Derived Importance/Driver Analysis
TURF (Total Unduplicated Reach and Frequency)
Cluster Analysis
Factor Analysis
Switching Analysis
Lead Lag Analysis

“Multivariate Analysis”
Path Analysis
Structural Equation Modeling (SEM)
Logistic Modeling (Binary / Multinomial)
Conjoint Analysis
Segmentation (Latent Class and Reverse Segmentation)
Hierarchical Bayesian Modeling
Time Series Analysis
Pricing / Elasticity Modeling
Hazard Modeling
Survival Modeling
Stochastic Models (NBD/Pareto / Beta-geometric/NBD)
Multiple Data Imputation
Advanced Statistical Analysis
Social Networking Data Modeling
Quality Control Analysis

“Marketing Science Analyses as Part of Tracking Modules”
Cross Media Analysis
Brand Strength
Brand Equity
Brand Experience

“Advanced Econometrics and Ad Hoc Analytics”
Marketing Mix ROI: Improve Marketing Performance Optimizing Marketing Investments to Drive Growth
Digital Media Assessment: Optimizing Firm’s Digital and Social Marketing ROI
Supply-Demand Modeling: Knowing Factors Driving Price Elasticity and Income Elasticity of Demand
Macroeconomic Modeling: Understanding Effects of Macroeconomic Environment on Business Performance
Global Portfolio Optimization: Maximizing Brand Investment and Firm Growth
Brand Valuation: Knowing Brand Contribution on Business Success
Brand Equity and Long Term ROI: Building Brand Equity by Understanding the Long Term ROI of Marketing
Forecasting & Time Series Analysis: Improving Predictability for Better Demand and Supply Side Planning
Strategic Pricing Analytics: Understanding Elasticities and the Impact of Price Changes
Risk Scoring, Risk Assessment & Value-at-Risk: Understanding the Impact of Volatility on Firms and Assets

Langeron’s professional team has developed and implemented ground-breaking approaches in areas such as international market segmentation, brand positioning, advertising optimization, business drivers, and pricing modeling, among others, all of them leading to the best and more suitable business model to your firm.

Our team has also designed and managed projects involving complex studies such as brand equity modeling and tracking, customer satisfaction and loyalty modeling, demand and market share prediction, marketing mix modeling, risk scoring, and value -at-risk for the banking industry. The depth and breadth of knowledge among our multidisciplinary research team ensures high-quality results that enable our clients make better and more informed decisions.