Our research group is composed of leaders in their respective fields, each with extensive backgrounds and experience across multiple industries. Our scientists and analysts bring together complementary expertise in diverse areas of applied research and strategic consulting:
- CHAID Analysis
- Question One Sample Text
- Derived Importance/Driver Analysis
- TURF (Total Unduplicated Reach and Frequency)
- Cluster Analysis
- Factor Analysis
- Switching Analysis
- Lead Lag Analysis
- Path Analysis
- Structural Equation Modeling (SEM)
- Logistic Modeling (Binary / Multinomial)
- Conjoint Analysis
- Segmentation (Latent Class and Reverse Segmentation)
- Hierarchical Bayesian Modeling
- Time Series Analysis
- Pricing / Elasticity Modeling
- Hazard Modeling
- Survival Modeling
- Stochastic Models (NBD/Pareto / Beta-geometric/NBD)
- Multiple Data Imputation
- Advanced Statistical Analysis
- Social Networking Data Modeling
- Quality Control Analysis
- Cross Media Analysis
- Brand Strength
- Brand Equity
- Brand Experience
- Marketing Mix ROI: Improve Marketing Performance Optimizing Marketing Investments to Drive Growth
- Digital Media Assessment: Optimizing Firm’s Digital and Social Marketing ROI
- Supply-Demand Modeling: Knowing Factors Driving Price Elasticity and Income Elasticity of Demand
- Macroeconomic Modeling: Understanding Effects of Macroeconomic Environment on Business Performance
- Global Portfolio Optimization: Maximizing Brand Investment and Firm Growth
- Brand Valuation: Knowing Brand Contribution on Business Success
- Brand Equity and Long Term ROI: Building Brand Equity by Understanding the Long Term ROI of Marketing
- Forecasting & Time Series Analysis: Improving Predictability for Better Demand and Supply Side Planning
- Strategic Pricing Analytics: Understanding Elasticities and the Impact of Price Changes
- Risk Scoring, Risk Assessment & Value-at-Risk: Understanding the Impact of Volatility on Firms and Assets
At Langeron, our professional team has developed and implemented groundbreaking methodologies in areas such as international market segmentation, brand positioning, advertising optimization, business driver analysis, and pricing modeling, among others — all aimed at designing the most effective and suitable business model for each client.
Our team has also designed and managed complex research projects, including brand equity modeling and tracking, customer satisfaction and loyalty analysis, demand and market share forecasting, marketing mix modeling, risk scoring, and value-at-risk modeling for the banking industry. The depth and breadth of knowledge within our multidisciplinary research team ensure high-quality, data-driven results that empower our clients to make better, more informed, and strategic decisions.