We use a wide range of methodologies to conduct our research, and with the right data, we can provide clear answers and effective solutions to any question you may have.
We can focus on particular assignments or support comprehensive market and business solutions. Below are examples of the types of questions we address, categorized by topic. These are only illustrative; the list is not exhaustive.
- How can I develop a unique segmentation framework across all customer types and geographies?
- What are the main drivers of my business or brand performance?
- What is the actual ROI or ROMI (Return on Marketing Investment)?
- How can I forecast the market share of a new product or service?
- How can I reach hard-to-find business purchase influencers?
- How satisfied are my customers?
- How can I increase my firm’s market share?
- How do I track advertising effectiveness over time?
- How can I optimize my firm’s cross-media mix?
- What is the impact of macroeconomic conditions on my firm’s marketing investments?
- What is the value or equity of my brand?
- How can I strengthen brand equity?
- How can I assess brand performance and marketing accountability?
- How strong is my brand compared to competitors?
- How much does the brand contribute to the overall success of the company?
- How are macroeconomic variables affecting brand revenues and long-term value?
- What is the optimal price for my product or service?
- Should I modify the products or services we offer?
- What are the short- and long-run price elasticities of demand for my firm’s products or services?
- How can understanding price elasticity help increase the firm’s revenues?
- What are the main supply and demand factors affecting current prices, and how can I quantify their impact?
- How risky is the industry in which the business operates?
- Where does this risk originate (market, firm, industry, or currency)?
- Which risk factors are within the company’s control?
- How could these risk factors adversely affect financial and operating results or the firm’s condition?
- How is market volatility impacting business performance?
- How might financial performance influence the company’s or brand’s future value?
- What is the value of the enterprise?
- What is the brand’s equity or fair value?
- How profitable will this new project or investment be?
- How can I grow my firm or business unit?
- How are macroeconomic variables influencing the firm’s revenue streams?
- How can I transform company data into actionable insights?
- How might the macroeconomic environment affect my business strategy?
- How can I better understand the customer purchase process?
- How can I identify emerging trends in the marketplace?
- How do I find new opportunities to grow my business?
At Langeron, we understand that organizations need real solutions, not just more data. We provide insight, synthesis, direction, and innovative thinking to help you address your research questions and business challenges with clarity and confidence.