We use a wide variety of methodologies to conduct our research, and with the right data we can provide answers and solutions to any question you may have.
We can focus on very specific assignments or support complete market and business solutions. Below you will find some examples of questions categorized by topics. These are just examples, so the list may not be comprehensive.
Marketing
How do I develop a unique segmentation scheme across all customer types and geographies?
What are the main drivers of business / brand?
What is the actual ROI / ROMI (Return on Marketing Investments)?
How can I predict the market share of a new product/service?
How can I reach the hard-to-find business purchase influencers?
How satisfied are customers?
How can I increase firm’s market share?
How do I track advertising effectiveness over time?
How can I optimize the cross-media mix of the firm?
What is the impact of macroeconomic conditions on firm’s marketing investments?
Branding
What is the value or equity of the brand?
How can I build brand strength?
How do I assess brand performance and marketing accountability?
How do I determine how strong the brand is compared to competitors?
How much can the brand contribute to the total success of the firm?
How macroeconomic variables are affecting revenues and the future value of the brand?
Pricing / Product
What is the optimal price for my product or service?
Should I modify the product/service we offer?
What are the short and long-run price-demand elasticities of firm’s product/services?
How knowing the short and long-run price-demand elasticities may help to increase firm’s revenues?
What are the main factors/drivers (supply and demand) affecting the current price of my product? How can I quantify them?
Finance
How risky is the industry in which the business is in?
Where is this risk coming from (market, firm, industry or currency)?
Which risk factors are within the Company’s control?
How risk factors could adversely affect business, financial and operating results and financial condition?
How is market volatility affecting business performance?
How financial performance may affect enterprise and brand future value?
Valuation
What is the value of the enterprise?
What is the value or equity of the brand?
How profitable this new project/investment will be?
Strategy
How can I grow my firm or business unit?
How macroeconomic variables are affecting firm’s revenue stream?
How can I use and transform my company’s data into actionable information?
How the macroeconomic environment may impact my business strategy?
How do I understand customers’ purchase process?
How do I understand trends in the marketplace?
How do I find new opportunities to growing business?
At Langeron, we understand the need for real solutions than just more data, and we provide insight, synthesis, direction, and innovative thinking to approach your research question or business problem.